Auditing your existing content is crucial because it However, if the info isn't easily noticeable, you'll have a problem. Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content, only …

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. There is often a temptation to over-optimise page titles and ignore meta …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The best long-term strategy for this is using blogging, social media, and press releases. The onus is mostly (if not entirely) on the provider to ensure that everything is running …