How does knowledge graph improve search rankings?

With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity - it has never been as important in this fast-growing online world that they are able carve …

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Why user generated content matters

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. As time progresses, the various metrics search engines use to measure how relevant your website is to search engines queries changes. This strategy's biggest drawback is the fact that it takes time and commitment …

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The ROI mystery revealed

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this "modified" bounce rate the only thing you have to do is to add one extra line of code to your website's Google analytics tracking script …

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Why have forums been so popular?

Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. Advances in information andcommunication technologieshave created global competitionfor goods and services. Without good rankings, you will not get any traffic. For example …

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What you should have asked your teachers about link exchanges

Start by reviewing your content from a searcher's perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they're searching for. There is often a temptation to over-optimise page titles and ignore meta …

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